Building Magazine


ULC Standards acquires environmental certification and advisory firm TerraChoice

ULC Standards, an independent, not-for-profit standards development organization, has acquired majority ownership of TerraChoice, a certification and green marketing firm, and exclusive manager of the EcoLogo Program. TerraChoice joins UL Environment as part of the Underwriters Laboratories global network providing environmental services to companies around the world. TerraChoice’s Canadian operations, office location and staff will remain in place to provide uninterrupted service to its more than 500 customers. Financial details of the transaction were not disclosed.


The EcoLogo Program helps public and corporate purchasers, as well as consumers, find and trust environmentally preferable products across 80 categories. Founded in 1988, the EcoLogo Program awards its mark to products that demonstrate environmental leadership within their category. As an ISO 14024 Type 1 program, EcoLogo evaluates products against scientifically rigorous criteria that reflect the entire life cycle of the product. An audit process verifies that each product complies with the criteria established in EcoLogo Standards, which restrict certification to only the top 20 percent of products within a specific category. More than 7,000 EcoLogo-certified products are currently available on the market.


In addition to managing the EcoLogo Program, TerraChoice provides clients with scientifically-legitimate environmental marketing and communications expertise. The firm has also published the “Sins of Greenwashing” studies of environmental claims in consumer markets.


“For more than two decades, TerraChoice has led the development and adoption of sustainable product standards in Canada, and established EcoLogo as one of the most credible eco-labels in the world,” said UL Environment president, Stephen Wenc. “By joining forces, we are enhancing our leadership in the global market for sustainable product certification and environmental claims validation. This important convergence will also streamline the process of turning environmental leadership into a competitive advantage for manufacturers and service providers.”


“Working together, TerraChoice and UL Environment will accelerate the critical movement toward sustainable products and consumption by providing complementary services for the global sustainability market,” said Scott McDougall, president of TerraChoice. “With Underwriters Laboratories’ worldwide network of professionals, we will bring greater value to our existing customers and will reach and assist a wider group of companies making genuine environmental progress. We believe that a growing number of buyers will seek out the EcoLogo and UL Environment Sustainable Product Certification marks to identify products that are better for people and for our planet.”

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