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Canada Green Building Council president joins SERA board


Socially and Environmentally Responsible Aggregate (SERA) has announced that Thomas Mueller, president and CEO of the Canada Green Building Council will be joining its Founding Board.

As the Canadian not-for-profit organization working to develop a certification system for socially and environmentally responsible aggregates, SERA offers the building industry an opportunity to identify and purchase construction materials that meet international best practices. The SERA Founding Board will benefit from Mueller’s extensive knowledge of the Canadian building industry as it works to set, field-test and reach consensus on standards and auditing processes for aggregate certification. The addition of the CaGBC president and CEO to the SERA Foundation Board is an indication of the SERA’s successful efforts to attract a broad array of stakeholder interests.

“Having Thomas Mueller on our Founding Board is a big step forward for SERA,” said Michael Fenn, Chair, SERA Founding Board. “Few people are more familiar with the market-based impacts of certification systems based on high standards of practice than Mr. Mueller. The SERA Founding Board is very pleased to have him recognize and participate in the important work we are undertaking.”

The SERA Founding Board draws support from leaders in the industry and community who are seriously interested in developing world-class aggregate certification and advocating for higher social and environmental practices. The Board, which includes Vice-Chair Maia Becker from the Forest Stewardship Council, Treasurer Peter Kendall of the Schad Foundation, and Secretary Eric Stevenson of Environmental Defence, has developed an initial workplan which includes field-testing and revision of the draft standards by a technical advisory group representing industry, environmental, municipal, community and Aboriginal interests.

Aggregates are essential ingredients for the building and maintenance of our cities, towns and rural communities.  Aggregate materials are used to build roads, bridges and hospitals as well as filling many other uses.  While aggregates are essential to the way we live, aggregate quarrying and transport generate community concerns over environmental, wildlife and hydro-geological impact, noise, air pollution, truck traffic, perceived reductions in property values, and – in some instances – a legacy of abandoned pits and quarries.

“The CaGBC has long been a supporter of product certification systems such as Environmental Choice/EcoLogo Program, the Forest Stewardship Council (FSC) and others which are able to recognize products that are sourced and manufactured in a manner above and beyond minimum legal requirements,” said Mueller, President & CEO, Canada Green Building Council. “Aggregate extraction is a growing environmental issue and I expect that Canadians will be very supportive of a move towards standards that address social and environmental impacts appropriately. Similar types of certification have gone a long way in improving the practices of other resource sectors like forestry and fisheries.”




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