Starting in 2014, the Hamilton Tiger-Cats will call Tim Hortons Field home. The ubiquitous Canadian coffee chain, which started in Hamilton nearly 50 years ago, has signed a 10-year partnership agreement with CFL club that includes naming rights to its new stadium.
The new $145.7-million facility is under construction on the same land where Ivor Wynne Stadium stood for more than 80 years. The Ticats, who are playing this year’s home games at Alumni Stadium in Guelph, Ont., are scheduled to move into the new stadium next season.
The facility will have 22,500 permanent seats but will be expandable to some 40,000 seats for major events.
In addition to the naming rights, Tim Hortons and the Tiger-Cats will contribute $1 million to the Tim Horton Children’s Foundation and the Tiger-Cats’ Play Action minor football development program over the term of this partnership. Tim Hortons will also have “prominent visibility” on player jerseys while their products will be available at the stadium’s concession stands. An in-stadium museum focusing on the history of Tim Hortons, the Tiger-Cats and the City of Hamilton will also be housed in the stadium. Tim Hortons Field will also host the soccer competition for the 2015 Pan American Games.
Tim Hortons is the largest publicly traded restaurant chain in Canada with some 3,500 locations across the country. The first location opened in Hamilton in 1964.