It may seem cruel to tease us with images of a summery waterpark as we shiver through the worst winter in decades, but marbleLIVE has done exactly that by announcing a massive indoor/outdoor water park and event complex being planned for the Greater Toronto Area (GTA).
The $60-million facility is scheduled to begin construction in the spring of 2015 and be fully operational by the fall of 2016. The 100,000-sq.-ft. attraction will feature a retractable roof, allowing it to operate 365 days a year. The development group behind the project, marbleLIVE, is led by Toronto entrepreneur John Barrack and marblemedia, a Canadian multiplatform content creator.
“People in the GTA are hungry for new entertainment experiences,” said John Barrack, managing partner, marbleLIVE. “We’re going to give them a dynamic year-round attraction that’s part-water-park, part-theme-park and all fun, all the time.”
Mark Bishop, Co-CEO marblemedia said, “This attraction will be far from your typical waterpark. We are going to bring our company’s expertise in digital media and storytelling to create a purpose built digital media experience that will be the first attraction of its kind.”
Barrack and Bishop are in discussion with city officials in Mississauga and Toronto about potential sites. They have also been briefing Ontario’s Ministry of Tourism, Culture and Sport about the boost the attraction will have on the tourism industry in the GTA. Barrack said, “We now have a short-list of three locations. Our final decision will be based on our intricate design and operational needs, as well as visitor accessibility.”
In addition to Barrack and Bishop, the development group includes New Jersey-based Jerry Merola of Amusement Entertainment LLC and EFA Partners of New York. marblemedia’s multiplatform content is seen in over 120 countries, with leading broadcast partners worldwide including Disney XD, Nickelodeon, YTV and BBC.