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Joe Brennan to build “custom mansions in the sky” for Camrost-Felcorp


Camrost-Felcorp is trying to capture the high-end penthouse real estate segment in Toronto with a partnership with custom home builder and designer Joe Brennan of Brennan Custom Homes Inc., who will provide purchasers with an opportunity to custom design up to 10,000-sq.-ft. of upscale living space. This partnership is being applied to Camrost-Felcorp’s transformation of the former Imperial Oil building at 111 St. Clair West, known as Imperial Plaza Sky Penthouses.

Double height libraries with skylights, home theatres with screens that span entire walls, private gyms with squash courts, kitchens with walk-in pantries, wine cellars, and up to 4,000-sq.-ft. of outdoor living space equipped with bars, outdoor kitchens and living areas, even a rooftop infinity pool, are just some of the possibilities.

“Anything you would design in a luxury home you can have here,” says Brennan. From open concept to classic formal, contemporary to high tech, Brennan will work one-on-one with Sky Penthouse purchasers to design and build out each space to their exact specifications and style.

“This is about upscaling not downsizing,” says Brennan. “When you build a custom mansion in the sky you are creating an environment where you can truly spend your time doing the activities you enjoy the most. But because this is a penthouse, your sense of space and light is enhanced.”

“Over the last few years, Toronto has seen a growing demand for high-end condo residences ranging between 1,000 – 10,000-sq.-ft.,” says Hunter Milborne, president of Milborne Real Estate Inc. “It’s no longer an exception to sell a $4 million+ condo and as more Torontonians trade in their large homes for a luxury ‘turn-key’ lifestyle this reality will continue to grow.”

Once the headquarters of Imperial Oil Ltd., Imperial Plaza stands as an architectural legacy for the city of Toronto and a tribute to mid-century modernism. Built with a limestone façade and welded-steel frame construction, the building is most known for its dramatic polished marble lobby housing York Wilson’s two mural masterpiece ‘Story of Oil’.

“I’ve been involved with distinctive architecture throughout my entire career with strong passion for revitalizing great structures,” says David Feldman, president and CEO of Camrost-Felcorp. “Imperial Plaza is a unique project from beginning to end. It has fantastic scale and detail unlike anything else in the city along with unprecedented views.”




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