Colliers International has entered into a new real estate market segment by establishing a Residential Project Marketing group, which will provide developers with real estate marketing and sales services for large-scale multi-unit residential projects.
The addition of this new service line is part of Colliers International’s growth strategy as it enhances its services across multiple real estate market segments. The new practice, headed by industry veteran Greg Ashley, is planned to expand its services into the U.S. and other markets abroad.
“Colliers has studied the residential project marketing sector for the past few years and has seen real synergies in incorporating this line of services into our current business,” said David Bowden, Canadian president at Colliers International. “The addition of this new practice group will provide an added value to our clients while supporting Colliers’ growth strategy. This service will offer our clients the unique opportunity to distribute product internationally by leveraging our vast network. As the residential markets are stabilizing, this is the right time to expand into this market segment.”
The Residential Project Marketing group will initially operate from both Vancouver, led by Scott Brown, and Toronto providing developers with marketing services in all major markets across Canada.
“The strength of the Colliers brand and reputation for service excellence, its established presence in key North American and international markets, its strong relationships with residential developers combined with our experience in project marketing creates an incredible opportunity to establish a new business for Colliers and its clients at the right time in the residential real estate business cycle,” said Greg Ashley, president and managing partner of Colliers Residential Project Marketing Services. “With the backing of Colliers we have the perfect platform to deliver an unrivalled level of service and value proposition to residential developers.”