Global leisure giant Merlin Entertainments, the world’s second biggest visitor attraction operator, used a front-end loader dumping 50,000 LEGO bricks to mark the start of construction of the LEGOLAND Discovery Centre Toronto at Vaughan Mills, owned and operated by Ivanhoé Cambridge. Opening in spring 2013, the $12 million LEGOLAND Discovery Centre Toronto is the first of its kind in Canada. The family attraction will employ a staff of approximately 100 people.
The 34,000 square-foot indoor attraction will be geared towards children ages 3-10 and their families, and will feature over three million LEGO bricks and consist of several interactive features including hands-on play areas, a 4D cinema, master classes from LEGO Model Builders, LEGO rides, special party rooms and MINILAND, the venue’s signature recreation of Ontario landmarks, made out of LEGO bricks.
Next up for LEGOLAND Discovery Centre Toronto will be the first ever Canadian Brickfactor, a competition to find Toronto’s Master Model Builder. LEGOLAND Discovery Centre Toronto will be holding the event on Nov. 24th to 25th at Pawsway Toronto located at Toronto’s Harbourfront to audition skilled LEGO craftspeople with a passion for the brand in order to become the attraction’s superstar builder. Interested builders can find out more at www.LEGOLANDDiscoveryCentre.ca.