DAILY NEWS Feb 25, 2013 3:34 PM - 0 comments

New B.C. real estate search engine targets Chinese buyers in their own language

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VANCOUVER 2013-02-25

REW.ca, a Greater Vancouver website of comprehensive online local real estate information, has launched a new Chinese-language version (zh.rew.ca) to better serve Metro Vancouver's growing Chinese community. Zh.rew.ca is the first local Chinese real estate search portal in Canada that offers buyers and sellers: MLS listings (covering Hope to Pemberton including the Sunshine coast); new development listings; an agent directory; local real estate news; school and amenity data; mortgage rate information; and neighbourhood profiles – all delivered in simplified Chinese language characters.

"The REW.ca Chinese site is unique in that it allows us to serve one of B.C.'s fastest-growing demographics very effectively by communicating with them in their own language. It offers more Greater Vancouver area MLS and New Developer listings than any other local Chinese site in the country. Additionally, our listings are translated from the MLS and our other data partners in real-time so consumers will always have the most up-to-date information," says Ian Martin, General Manager, REW.ca

The new Chinese version is similar to REW.ca in its navigation, look and features, but it operates under the direction of Chinese Editor Hong Sui. Focusing on the uniqueness of the local Chinese community, Sui will develop original news articles in Chinese covering a variety of local realty topics and will post real estate-focused articles sourced from Chinese media. Translated versions of stories found on the English REW.ca site also will be featured on the Chinese edition, to give visitors a complete Lower Mainland experience.

This is the second Chinese-language marketing vehicle from the same company. Last fall, REW.ca launched a weekly Chinese newspaper edition delivered to select homes in Richmond and available at over 300 retail locations. "We talked to agents, brokers and developers, and they all expressed the need to reach the Chinese community better. In response, we took our 35 years of local marketing experience through the Real Estate Weekly newspaper, combined it with the success of the REW.ca website, and created zh.rew.ca,"says Martin.



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